Netflix may be one of the most vocal supporters for net neutrality in the tech industry, but the video-streaming giant also needs to do whatever it takes to stay on top. That means providing a reliable service with as little buffering as possible, and if necessary paying individual Internet providers to make sure that happens. The company has already established deals with Comcast and Verizon, and today we’re learning Netflix set up a similar agreement with AT&T as well.
AT&T confirmed the deal today, but not until after Mashable had already broken the news with help from a pair of anonymous sources. It turns out the two companies actually came to an agreement back in May, though the carrier says it’s just now starting to “turn up the connections” that will lead to faster Netflix streaming. AT&T adds that customers should start to experience the results for themselves in the “coming days.”
The deal should be good news for anyone relying on AT&T for their home Internet connection, since recent monthly ISP speed rankings published by Netflix generally place the carrier near the bottom of the pack. Then again, Verizon confirmed its agreement with the streaming giant back in April and speeds haven’t exactly improved since then, so we wouldn’t get too excited just yet.