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Apple Starts Firing Beats Employees Ahead of Merger

by Jacob Kleinman | July 30, 2014July 30, 2014 1:00 pm PST

Apple Beats deal

Apple still doesn’t officially own Beats, but with the deal all but finalized the Cupertino company is already hard at work downsizing the smaller firm. According to a new report from 9to5Mac, Apple is already cutting some Beats employees and moving others to departments at its own Cupertino campus.

The team behind Beats headphones, speakers and any other hardware is expected to become part of Apple marketing chief Phil Schiller’s department in Cupertino. Meanwhile, a number of other employees working in development and creative positions are also being offered jobs at Apple. Unfortunately other Beats departments like human resources, finance and customer support haven’t been so lucky, with some employees already let go. Others have only been offered a position until early next year.

There’s also the issue of Beats Music, which will reportedly need to transition over to iTunes servers in what could be a lengthy and tedious process. It’s unclear whether Beats Music CEO Ian Rogers and Chief Creative Officer Trent Reznor will take positions at Apple, though the streaming service will reportedly continue to operate out of Beats’ Southern California headquarters.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...