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Twitter Shares Skyrocket on Healthy Q2 Earnings, MAU Growth

by Todd Haselton | July 29, 2014July 29, 2014 1:45 pm PST

Twitter - Social Media Analysis

Twitter reported its second quarter 2014 earnings on Tuesday, noting earnings per share of 2 cents on revenue of $321 million. Wall Street expected a loss of a penny per share on revenue of $283.07 million, so it’s a beat.

One metric everyone has been curious to hear about is the company’s user growth. That has been a major concern for Twitter, particularly since the first quarter of this year when Twitter stock started to nose dive after Twitter revealed that it had 255 million monthly active users (MAU). That figure showed slowing growth rates compared to previous quarters.

Wall Street was looking for an MAU around 267 million for the quarter, but Twitter beat that handily with an MAU of 271 million as of June 30, up 24 percent year-on-year. The company also reported a monthly MAU of 211 million, up 29 percent year-over-year, and said that timeline views hit 173 billion during Q2, up 15 percent year-on-year. For comparison, Facebook revealed earlier this month that it now has more than 1.3 billion monthly active users and 829 million daily active users.

Better yet, Twitter’s advertising revenue per one thousand timeline views increased to $1.60 in Q2, up 100 percent from the same quarter last year. Total ad revenue came in at $277 million, up 129 percent year-over-year. That includes mobile ad revenue, which was up 81 percent year-on-year, $35 million in data licensing revenue and $102 million in international revenue, all of which were up in double or triple digits from last year.

Shares of Twitter are up roughly 25 percent in after-hours trading.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...