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Ford Delivers Massive Blow to BlackBerry with Switch to iPhone

by Todd Haselton | July 29, 2014July 29, 2014 9:00 pm PST

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BlackBerry reaffirmed its intentions to better cater to the enterprise on Tuesday, thanks to a small acquisition, but is the enterprise even listening? Ford is readying a move away from BlackBerry and by the end of the year will move a chunk of its employees over to iPhones, according to a report from Bloomberg on Tuesday.

The move will affect 3,300 Ford employees first, who will have their BlackBerry devices swapped out for iPhones, but Ford wants to deploy 6,000 new iPhones in the coming two years. Some of those iPhones will replace standard flip phones, a Ford spokesperson explained to Bloomberg, however. Part of the move includes Ford’s intentions to hire a new Mobile Productivity Portfolio Analyst, which Ford is looking to hire to help with the transition. The job description called for a candidate whose “primary focus through early-2015 [is] on the global deployment of corporate iPhones.”

The plan is to move all of Ford’s employees over to iOS, and the company hopes a single platform will be easier to manage. “We are going to get everyone on iPhones,” a Ford spokesperson told Bloomberg. “It meets the overall needs of the employees because it is able to serve both our business needs in a secure way and the needs we have in our personal lives with a single device.”

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...

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