Facebook will start to force its users to use its Messenger application, instead of allowing them to chat directly inside of the Facebook app, according to a statement provided to TechCrunch recently. The move, which mirrors Facebook’s policy in Europe and will affect both iOS and Android users, will start to take place over the next couple of days.
“In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app,” a Facebook spokesperson told TechCrunch. “As we’ve said, our goal is to focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences. Messenger is used by more than 200 million people every month, and we’ll keep working to make it an even more engaging way to connect with people.”
Facebook is basically arguing that forcing two apps on users is better than offering just one. Sure, Messenger offers plenty of compelling features, but it’s also a bit disjointed to have users switching between two applications. Perhaps it’s just a way to force the usage metrics of Messenger skyward in an effort to make it a more valuable application.