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T-Mobile Unveils New Simple Choice Family Plan

by Todd Haselton | July 28, 2014July 28, 2014 7:00 am PST


T-Mobile on Monday announced a new Simple Choice family plan that will be available for customers starting on July 30. The new plans focus primarily on adding offering a larger bucket of data to a family of four.

Starting July 30, customers will be able to sign up for a new Simple Choice plan that costs $100 per month and provides a total of 10GB of data for the four family members. That’s 2.5GB per line — not a shared bucket — which is a bump from T-Mobile’s existing family plan that offers up to 1GB of data per person for the same price.

T-Mobile’s announcement was made in an effort to undercut pricing of its competitors. AT&T, for example, offers a similar package with 10GB of data for $160 per month. Oddly, T-Mobile said the plan pricing is only available “until 2016,” however, and it wasn’t clear on what happens after that date. TechnoBuffalo reached out to T-Mobile for clarification but a spokesperson was not immediately available. Update: T-Mobile confirmed that on January 1, 2016, plans will revert back to 1GB per line.

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...