T-Mobile on Monday announced a new Simple Choice family plan that will be available for customers starting on July 30. The new plans focus primarily on adding offering a larger bucket of data to a family of four.
Starting July 30, customers will be able to sign up for a new Simple Choice plan that costs $100 per month and provides a total of 10GB of data for the four family members. That’s 2.5GB per line — not a shared bucket — which is a bump from T-Mobile’s existing family plan that offers up to 1GB of data per person for the same price.
T-Mobile’s announcement was made in an effort to undercut pricing of its competitors. AT&T, for example, offers a similar package with 10GB of data for $160 per month. Oddly, T-Mobile said the plan pricing is only available “until 2016,” however, and it wasn’t clear on what happens after that date. TechnoBuffalo reached out to T-Mobile for clarification but a spokesperson was not immediately available. Update: T-Mobile confirmed that on January 1, 2016, plans will revert back to 1GB per line.