Verizon is doing everything it can to get rid of its unlimited data plans. Customers haven’t been able to sign up for unlimited Internet on their phones since back in 2010, and if you’re not careful you could end up losing your plan when you buy your next smartphone. Now the carrier is going after any remaining plans, announcing today that it plans to throttle any heavy LTE users still paying for unlimited data.
The policy, which Verizon calls Network Optimization, has already been in effect on the carrier’s 3G network. Now it’s creeping onto 4G LTE as well, though the company says only a small subsection of customers should notice any change. If you’re still holding onto an unlimited Verizon plan you may notice slower data speeds “when using certain high bandwidth applications” including high-definition video streaming and online gaming.
Verizon says the reason for its new policy is to take some pressure of its LTE network so it can deliver a stronger signal to all customers. For those still holding on to an unlimited contract though, this could prove to be a real issue. It’s too soon to say either way, but we’ll probably see the results of today’s announcements play out in the very near future.