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Odd Couple: Facebook Wants to Put Uber Inside Messenger

by Todd Haselton | July 25, 2014July 25, 2014 9:20 am PST

Uber-Force copy

Facebook and Uber are totally different beasts. One is a social network and the other provides a ride on demand. Yet, despite the differences, Facebook CEO Mark Zuckerberg wants to bring the two together in some fashion. According to Re/Code, Zuckerberg has been secretly meeting with Uber CEO Travis Kalanick in an effort to embed Uber’s service into the Facebook Messenger chat platform.

The two don’t really seem to mix together, at least not on the surface. Why would one ever need to use Uber inside a chat conversation?

Re/Code surmises that it’s beneficial for Facebook, which could get payment information from its users while also keeping them inside of its ecosystem. Also, think of how valuable the user location data is for Facebook. For Uber, it automatically brings the service in front of more than 1 billion mobile users. It’s not unheard of, either — WeChat already has a similar option, as silly as it seems.

The talks are reportedly still very early, which suggests that neither Facebook or Uber are actually working on an integration yet; just don’t be surprised if you see it pop up in the future.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...