Indian phone-maker Spice announced today that its first Android One device should launch ahead of the Diwali festival this year, confirming the low-cost smartphone could hit the market in early October. Spice was one of several companies named by Google as early partners for Android One, which aims to bring cheap smartphones to emerging markets in countries like India.
Spice says its Android One device should cost 6000 rupees (roughly $100), and the company says it’s also planning to launch a super-cheap Firefox phone priced at 1,500 rupees (about $25). “We will have the handsets in before Diwali,” Spice CEO TM Ramakrishnan told the Press Trust of India.
Recent reports suggests Google is planning a massive Android One launch in India to coincide with Diwali this October, with Android and Chrome head Sundar Pichai expected to visit the country to announce the new smartphones. The search giant is also reportedly pouring millions into a marketing campaign to push the new budget-friendly Android devices.