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iPhone Air, iPhone 6: Apple May Have a New Launch Strategy

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Most reports have suggested that Apple is trying to get its 5.5-inch iPhone Air phablet ready for launch at the same time as the 4.7-inch iPhone 6. However, some rumors have suggested that the in-cell technology in the larger screens has led to some production issues, which is why Apple may launch the 5.5-inch iPhone Air at a later date.

Now, a rumor out of the supply chain suggests that Apple might actually purposefully launch the two phones at different times. That’s certainly a new strategy, since it launched the iPhone 5s and the iPhone 5c at the same time. So, why the switch-up?

One source in the supply chain told Digitimes that Apple’s trying to do so in order to avoid competition between the two phones. “The different timetables have been set as Apple does not want to repeat the mistake it made in 2013 when it launched the iPhone 5s and iPhone 5c simultaneously, said the sources,” the source said.

Typically, Apple doesn’t really worry about cannibalization of its own products so long as folks are buying its hardware. Also, if anything, the 5.5-inch iPhone Air is going to cannibalize and compete with the iPad Mini — since the two are so close in size — and it’s highly unlikely anyone plans to buy both iPhones.

We’re not sure we buy it, but Apple may have a strategy up its sleeves that we don’t quite understand yet. Hopefully we at least hear about both phones during the second or third week of September.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...


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