When Apple releases the iPhone 6 and the rumored iPhone Air, with 4.7-inch and 5.5-inch screens, respectively, it’s going to target Android manufacturers that have already attracted consumers to phablets. Apple’s so confident that its new devices are going to take market share away from those OEMs that it is reportedly about to kick off the “largest initial production run of iPhones,” according to a recent report from The Wall Street Journal.
The news outlet said Apple is going to manufacture around 70 million to 80 million new iPhone units between now and December, including both the 4.7-inch and 5.5-inch models. To put that in perspective, Apple built between 50 million and 60 million units of the iPhone 5s and iPhone 5c during the same time period last year, The Wall Street Journal said. At those levels last year, however, Apple still faced shortages of the iPhone 5s, so the company does definitely need to increase manufacturing at least on some level.
Apple still faces some roadblocks along the way, however. The in-cell technology used in the larger displays has caused production issues for the larger 5.5-inch iPhone Air screen. The news outlet suggested that sapphire could also make things more complicated for Apple’s supply partners. The 4.7-inch iPhone 6 is expected to launch in September, and The Wall Street Journal said that’s when Apple’s partners will start manufacturing the 5.5-inch iPhone, which means it may launch sometime after the iPhone 6.