Snapchat, the app that lets you send semi-permanent photos to friends, introduced geofilters on Tuesday. The new feature adds a kind of treasure map-style functionality that slathers filters onto your pictures depending on where you are. So, for example, when you’re at Disneyland, you can plaster a Disneyland filter onto the selfie you took while going down Splash Mountain.
The filter isn’t automatically applied, mind you. When you snap a photo, the interface will appear as it normally would. But swipe from left to right, and the badge will pop up. In a video introducing the new feature, Snapchat shows how geofilters work at a coffee shop, the beach, Disneyland and more. It kind of turns your photos into temporary postcards.
None of the locations paid to be included in the app, according to Snapchat, but geofilters seem like a pretty smart way to start generating fresh revenue. The feature is actually pretty neat; I could see this being huge at special events, museums and more. You must enable location services for this new feature to work; if that makes you uneasy, Snapchat says it doesn’t store your location.
Most of the filters are currently in areas around Los Angeles and New York City, but I imagine it’ll spread out to other parts of the U.S. (and the world) very soon.