You didn’t listen! Why didn’t you listen!? I suppose the power of AAA marketing is enough to hide the facade of a bad video game, but a lot of people seemed to really dig Watch_Dogs, a lot more than us at least. 8 million units of the game have been sold since its launch on May 27th, destroying Ubisoft’s expectations for Q1.
The company originally estimated that it would pull in $422 million in the Q1 of 2014, which ended on June 30th, but thanks to the power of its blockbuster hit, it was able to tack an extra $70 million on top of that. All in all, Ubisoft made $490 million since the start of this fiscal year.
“Watch_Dogs is now well positioned as a major franchise and we will be able to replicate and build on its success in the coming years,” says Ubisoft CEO Yves Guillemot. “Its sales performance testifies to Ubisoft’s expertise as a creator of blockbuster brands.”
Well, whatever you do, please focus more on the “build” half of that equation and not the “replicate,” please. We don’t need the same thing again, but hey, it’s the AAA market. What else can we expect?
Ubisoft also credited digital-only titles like Trials Fusion, Valiant Hearts: The Great War, and Child of Light as exceeding expectations. I won’t be naive. Without the revenue from its big games like Watch_Dogs, Ubisoft wouldn’t be able to make these smaller gems. Of all the major publishers out there, Ubisoft is right up there with 2K for finding the best balance.
The report also shows that Ubisoft believes it will dip a little in Q2 with a 61 percent decline in revenue. No big surprise there, as the summer is dry and its biggest games of the year don’t come out until Q3 when we see Far Cry 4 and Assassin’s Creed Unity.