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Beats Sues Chinese Counterfeiters for Billions Over Phony Headphones

by Jacob Kleinman | July 11, 2014July 11, 2014 9:00 pm PST

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The people behind Beats are about to rake in several billion dollars in a deal with Apple, but before that the headphone-maker could pull in even more money in a lawsuit going after Chinese counterfeiters. According to AppleInsider the company has filed a suit claiming trademark infringement, and is demanding several billion dollars in damages.

Beats claims that a number of Chinese counterfeiters are selling products designed to look like the company’s own headphones and featuring the official Beats trademark. The fake headphones are reportedly sold online through digital storefronts pretending to be connected to the American company. The lawsuit estimates these sites make over $135 billion per year while ruining the Beats brand with low-quality products.

This isn’t the first time Beats has gone after counterfeiters. In 2013 a similar lawsuit led to the seizure of 50 PayPal accounts and 1,427 domain names, though the company wasn’t actually paid for damages. With Apple set to take over Beats, it’s unclear if the company will continue filing lawsuits to protect its trademarks in China, though for now it looks like Dr. Dre is committed to taking on his counterfeiters at least one more time.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...