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Microsoft Looking To License Nokia Brand, Streamline Tablet Lineup

by Brandon Russell | June 28, 2014June 28, 2014 1:00 pm PST

Surface 2 Surface Logo

The next Surface tablet you see from Microsoft might instead be rebranded as a Lumia device, as the Redmond company looks to streamline its tablet lineup. That’s the report coming out of Evleaks, and it doesn’t really sound all that crazy seeing as Microsoft is the proud owner of one very popular and respected mobile company. It’s not like Microsoft’s Surface RT tablets were lighting the market on fire, so the timing is right for a small shakeup.

There’s also another part to this story. “This is pretty exciting: Microsoft is reportedly in the final stages of licensing the Nokia brand, for the purpose of calling the handsets “Nokia by Microsoft,” Evleaks wrote.

This doesn’t appear to apply to Microsoft’s laptop/tablet hybrid lineup—at least I wouldn’t think Microsoft would suddenly ditch the Surface name when it has worked so hard to establish it over the past couple of years. But for Surface RT devices? I think everyone can see that happening, no question. And with future handsets, Microsoft will be able to put out terrific devices while still keeping them familiar to Nokia fans, but also getting its own name out there. This is a move that was sure to happen sooner or later.

Microsoft just released a new Surface computer, but we have yet to see a new RT tablet, but that doesn’t mean we won’t in the future. We’ll see how this continues to shape up over the coming months. It’ll sure be exciting to see the devices coming down the pipeline.


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.