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iWatch: Apple Hires Another Fitness Tracking Expert

by Jacob Kleinman | June 27, 2014June 27, 2014 9:00 am PST

atlas wearables

Apple still hasn’t confirmed it’s working on a wearable device, but the company just hired another engineer who’s well equipped to help develop the rumored iWatch. Atlas Wearables lead software engineer Alex Hsieh brought his fitness tracking expertise to Cupertino this month, breaking the news with an update to his LinkedIn profile.

Atlas Wearables is a bit of a niche product, though it has been described by some as a fitness tracker on steroids. The wearable device can measure your heart rate, distance traveled and calories burned. It also tracks your exercise routine in three dimensions, counting reps and sets so you don’t have to.

With today’s news, it’s looking more and more like the iWatch will focus on health above all else. Apple just announced its new Health app earlier this month, and we’re expecting the company to unveil a device of its own later this year to take advantage of the fitness tracking platform. With Hsieh onboard the iWatch should offer some impressive features, though whether it can compete with Google’s Android Wear lineup remains to be seen.

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Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...