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Adobe Targets Apple’s Aperture Users

by Todd Haselton | June 27, 2014June 27, 2014 3:30 pm PST


Apple’s decision to stop new development on Aperture to instead focus on Photos has created a huge opportunity for Adobe, which has competed with Apple’s software with products like Photoshop and Lightroom. The company jumped at the chance to issue a statement in response to Apple’s decision and said that it’s going to focus even more on its products now.

“Today, Apple announced they will no longer be developing Aperture in light of their new photography app for OS X,” Adobe said, finding an opportunity to grab new users for its own products. “If you are an Aperture or iPhoto customer looking for change, check out our new Creative Cloud Photography plan announced last week, or our standalone Lightroom app for your desktop as alternatives. Put simply we’re doubling down on our investments in Lightroom and the new Creative Cloud Photography plan and you can expect to see a rich roadmap of rapid innovation for desktop, web and device workflows in the coming weeks, months and years.”

Adobe, which just launched Photoshop Express for Windows Phone on Friday, said that it’s going to continue to focus on iOS and OS X and will help interested parties migrate to its products.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...