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Yahoo Tries to Poach One of YouTube’s Biggest Content Creators

by Jacob Kleinman | June 26, 2014June 26, 2014 7:00 pm PST


Rumor has it Yahoo wants to take on YouTube with a new video-hosting website of its own, and now it looks like the company is offering to pay some of Google’s biggest content creators to jump ship. A new report from Sky News (via Reuters) claims Yahoo has offered $250 million to buy Fullscreen, an independent company that brings in over three billion YouTube views per month.

Fullscreen isn’t a single YouTube channel, instead it bills itself as a global network of content creators and brands. The company helps supply smaller video-makers with top-notch technology, services and advice. It would definitely give Yahoo a huge edge to have this online video powerhouse in its corner, though there’s still no guarantee Fullscreen will take its $250 million offer.

Reuters notes that Fullscreen is already partially owned by The Chernin Group, which also owns stakes in Pandora, Flipboard and Tumblr. It’s worth noting that Yahoo acquired Tumblr last year, so a deal’s definitely not off the table entirely. Then again, Fullscreen may not be interested in selling. The company announced plans to spend $10 million on a new YouTube series earlier today, according to The Wrap, and may not feel comfortable abandoning Google for an untested competitor.

No matter what happens, Yahoo is clearly gearing up for an all-out assault on Google. The company’s new video service is expected to launch sometime this summer, and Yahoo is reportedly trying to poach smaller content creators from YouTube as well.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...