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Here’s Why Mayday Could Be the Amazon Phone’s Killer Feature

Kindle Fire HDX, Mayday Landing

We’re expecting a lot from the long-rumored Amazon phone, thanks to multiple reports claiming the device could offer a working 3D display thanks to several front-facing cameras. The upcoming handset’s most impressive feature may actually be the Mayday button, a video-based customer support service introduced last year with the Kindle Fire HDX.

Eight months after it first launched, Amazon says Mayday is a huge success, calling it “the most popular way for Fire HDX customers to contact customer service.” Even more impressive, the company’s managed to push its response time down to 9.75 seconds on average, meaning you’ll probably be talking to an Amazon Tech Advisor in under ten seconds once you tap that button. The online retail giant notes that it’s succeeding in its goal to “revolutionize tech support.”

Of course, there’s no guarantee Amazon’s smartphone will include a Mayday button, but if it doesn’t that will feel like a real missed opportunity. The 24/7 customer support that comes with the Kindle HDX makes it the perfect tablet for a anyone who is still uncomfortable with new technology and smartphone newcomers. It may even make a great gift for your technologically-challenged parents. Adding the Mayday to a smartphone could help convince a huge swathe of people to finally ditch their dumb-phones once and for all.

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Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...

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