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Instagram Ads Hitting International Users Soon

by Todd Haselton | June 9, 2014June 9, 2014 10:30 pm PDT


Facebook-owned Instagram announced its intentions to add advertisements to its service back in September of last year. The ads started rolling out in the United States and, so far, have been incredibly successful for the company. So, naturally, Instagram is going to start spreading its advertisements to users all around the world. It’s not as bad as it sounds, really.

Facebook gains a new revenue stream, advertisers get millions of monthly active eyeballs, and users get, well, ads. The nice thing is that the Instagram ads actually fit into Instagram pretty well (see the example above), so they don’t stand out like a sore thumb like ads on Facebook and other social networks. Now users outside of the United States will start to see similar advertisements as U.S. users.

“The results for advertisers have been positive—and in some cases, well above the ad industry’s average for performance,” Instagram said on Monday. “We’re excited to build on this momentum, and in the coming months we will extend the same level of care and consideration as we introduce ads on Instagram to our global community.”

The first markets outside of the U.S. to receive ads include Australia, Canada and the United Kingdom by the end of this year, though Instagram said the goal is to introduce them to markets all over the globe. While we’re certainly not fans of ads, they do allow Instagram and Facebook to generate new money, which means extra cash for developing better features — like the major update with new editing options that hit the service just a week ago.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...