Barnes & Noble is apparently going to be giving a lot of business to Samsung according to a new SEC filing.
Yesterday we learned that book seller Barnes & Noble is teaming up with Samsung to sell a co-branded NOOK tablet later this year. Later in the day on Thursday, Barnes & Noble filed a form 8-K with the Securities and Exchange Commission which shed some more light on the nature of the deal and just how many devices it will cover.
Barnes & Noble has agreed to purchase a minimum of 1 million tablets over the course of the first 12 months of the deal. This will include black and white versions of a 7-inch model, and 60 days after that launches there will be black and white models of a 10-inch version. On Samsung’s side of the equation, the South Korean company will spend an undisclosed amount on the marketing of the new tablets which will officially be named “Samsung Galaxy Tab 4 NOOK.”
No launch date, pricing or which retailers will carry the devices were disclosed in the filing.
In a lot of ways this is a good move for Barnes & Noble. The company has been suffering financial losses on its NOOK tablet line for some time now, and by partnering up with a well-known company, it will potentially help carry its brand name and digital marketplace much further. A lot of it will come down to marketing, however, and how effective that will be remains to be seen.