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GameStop Seeing Increased Interest in Xbox One After Price Drop

by Eric Frederiksen | June 1, 2014June 1, 2014 9:00 am PST


The new Kinect-free Xbox One hasn’t even hit shelves yet, and video game retailer GameStop is already seeing an uptick in interest following the announcement.

“I definitely think we’re already seeing in our stores with our reservation program as well as dialogue with PowerUp Rewards [members that] there’s a stronger demand as a result of the price drop,” said GameStop president Tony Bartel said in recent financial call.

“And that means there will be more [Xbox One] units out there to put software on,” he added. As GameSpot notes, software is always a more profitable venture than hardware, so anything that will help get systems moving is going to be good for them.

With the exception of the few Kinect-focused developers and Microsoft’s wounded pride, everyone seems to have something good to say about the decision.

The real story, however, will start when the Xbox One hits shelves on June 9 without the Kinect leashed to it. The reduced price and increased goodwill might help Microsoft close the gap between it an Sony, and a good E3 showing could make all the difference with the core gamers who have been waiting on picking up a system.


Eric Frederiksen

Eric Frederiksen has been a gamer since someone made the mistake of letting him play their Nintendo many years ago, pushing him to beg for his own,...