While I was waiting for Wolfenstein and Watch_Dogs to show up in the mail, I decided it was finally time to revisit New Austin, Nuevo Paraiso, and West Elizabeth – the world of Red Dead Redemption, easily one of my favorite games of the last generation.
While it was never really a doubt that we’d see more – it sold 13 million copies, after all – the wait for a new Red Dead was getting a bit long. In a financial call this week, though, Take-Two CEO Strauss Zelnick reiterated the company’s commitment to producing high quality work rather than flooding the market, specifically calling out Red Dead as an continuing franchise for the company.
“Consumers want better, not more,” he said. The company started a new approach in 2007 that Zelnick feels has paid off. The company launches one new successful franchise every year to build up their library.
“Not everything is going to be a permanent franchise,” he said “Some of our great franchises will eventually lose their luster and some will hopefully be permanent.”
“I pretty much know the ones that I can assure you are permanent. It’s obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; It seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others,” he said.
When asked about BioShock, Zenick said that “we do believe it’s beloved, we think it’s important [and] certainly something we’re focused on. Something 2K Marin will be responsible for shepherding going forward.
For more detail, check out Gamespot‘s full story. Take-Two has a new game coming in 2015, which we hope to hear more about at E3.