Apple may be jumping into the smart home game next week at WWDC according to a new report.
According to a report from the Financial Times, Apple will be launching an all new software platform next week at the World Wide Developers Conference (WWDC). The report indicates that Apple will be attempting to take on companies such as Google and Samsung with a new piece of software that will turn your iPhone into a control for items such as household appliances, security systems and lights.
Apple’s plan is said to include a scheme similar to what it does with “Made for iPhone” branding on accessories that would allow manufacturers to display a logo that informs consumers that what they are purchasing works with the new system. With privacy an ever growing concern for consumers, this new labeling is said to be to calm their fears that the product has met Apple’s standards and will protect their privacy for use in their home.
This new initiative is also said to have a connection the oft rumored update to the Apple TV device. We have heard some time now that the newest iteration of the device would include home automation aspects to it, and this would certainly fit with those rumors. It is speculated that the Apple TV would act as a central hub for the system, which would then drive sales even further for drawing customers into the Apple ecosystem as well. However, while the Apple TV is expected to be discussed at WWDC, it will supposedly not launch until the fall.
The “Internet of things” as it has come to be known, is viewed as the next big market in technology, and it is a field that Apple will certainly not want to find itself playing catch up in. Smart home technology has been garnering a lot of attention this year with Google acquiring Nest for $3.2 billion, and Samsung recently launching its Smart Home line of products.
Apple is known to change plans of what will be shown at WWDC up until the very last moment, so there is still a chance that this won’t make an appearance next week, but it certainly seems like the prime event to introduce a new software platform such as this when all of Apple’s key developers are in one place at the same time.