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YouTube Introduces New Project Aimed At the Platform’s Creators

by Brandon Russell | May 23, 2014May 23, 2014 3:00 pm PST

YouTube is a platform many people rely on for their livelihood, and is also an excellent jumping off point for many content creators—just ask TechnoBuffalo’s own Jon Rettinger. So in an effort to show that Youtube is paying attention to those creators, the company on Friday started a new Creator Preview project, which aims to tell users how YouTube plans on improving the platform in the future.

The company said the request it receives most often is to inform users on what’s being worked on ahead of time. YouTube has introduced a ton of redesigns, features and tweaks over the past few years, and not all of them have been hits. This project is meant to avoid headaches like that, giving the creators some input as to how YouTube evolves going forward. YouTube said these creator preview videos will be a regular occurrence, ensuring there’s a constant conversation.

In the coming months, YouTube says it will discuss releasing a separate mobile app with creator features built-in, a new option to crowdfund, and a new feature that’ll allow folks to contribute to captions and subtitles in more than 60 languages. YouTube isn’t just a platform for cat videos and viral videos; consistent content creators are the backbone of the video service, and Youtube is acknowledging that in a big way by addressing these creators directly with new videos.


Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.