Shaky smartphone videos are coming to Yelp. The popular business review site on Wednesday told Business Insider that the app will soon introduce a video component, allowing users to upload short clips in the same vein as Vine. Yelp’s product manager, Madhu Prabaker, said the new feature is meant to help reviewers better capture the ambiance of a restaurant or business the way a picture couldn’t.
“It will be a reward for business that go to great lengths to achieve a certain ambiance,” Prabaker said.
The new feature will start rolling out to Yelp’s “Elite users” early next month, with acceptable video length between three and twelve seconds long. After an initial trial period, Yelp will begin rolling the feature out on a wider basis. Prabaker said much of Yelp’s activity is done through mobile right now, with over 20,000 mobile photos uploaded per day.
As you can see in the screenshots, the implementation is pretty simple and fluid, and shows up when you want to write a review. Like other recording apps, a circle indicates how much time you have left to record your video; the clip will then be uploaded alongside your text and cover photo of your choosing.
Yelp says that it will filter out inappropriate videos using existing technology it uses to filter photos, so this isn’t going to be a free-for-all. But if you’ve ever wanted to channel your inner Guy Fieri, you’ll now have the tools to do so. The best and most helpful reviews will show up at the top of popular restaurants and bars, giving you potential exposure as a bonafide food reviewer. Are you the next Anthony Bourdain?