Apple first introduced the lower-cost 8GB iPhone 5c two months ago, when the device launched in the U.K., France, Germany, Australia and China, but now Apple is introducing it into another quickly growing smartphone market: India. According to The Times of India, the iPhone 5c with 8GB of storage made its debut today, and each purchase comes with a free case.
The Times of India said Apple is charging Rs 33,500 ($572.44) for the 8GB iPhone 5c, a slight discount from the recommended price of Rs 37,500. Obviously the exchange rate affects the price a bit, however, since the 16Gb iPhone 5c can be purchased in the U.S. for $549 without a contract. The case comes free for a limited time and is valued at Rs 2,000, The Times of India said.
Apple’s other low-cost smartphone, the iPhone 4, got a fresh breath of life in India in January, when it launched for about $244 without a contract. The iPhone 5c is a much more powerful device, however, and Apple is probably trying to make as many devices available across multiple price points as possible.