Amazon is seemingly so confident you’ll like its new set-top box that it’s letting customers try it out for free—with a catch.
The online company’s new streaming box is one of the best out there, but with so many other options out there, it’s difficult to decide which one to buy. Amazon wants to the guesswork out of it by making the decision for you. Select Prime members have started receiving emails with an exclusive offer to try the new streaming device—but the honeymoon period only lasts 30 days.
That’s still a pretty impressive offer, and a solid amount of time to get a feel for the product. Once that offer ends, Amazon will let you keep it, though you’ll be charged the full retail price, which is $99. It appears the promotion is invite-only for now, and Amazon hasn’t made it clear how it chooses candidates. Maybe those who are most active when streaming Prime Instant content. Prime, incidentally, just got some terrific new content this week, so the timing of this offer is spot on.
If you decide you don’t actually want the Fire TV, all you do is send the device back to Amazon. This is a pretty darn good strategy by Amazon—can you image Apple doing this?—and requires very little effort from the customer. Not only that, but it allows users to get a feel for a product before deciding to buy it. As if you needed anymore convincing, Gary Busey likes it, which is probably one of the best celebrity endorsements ever.
“If you’re like me, you like talking to things,” Busey says in the ad. We are all Gary Busey.