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Google Surpasses Apple As Most Valuable Global Brand

by Todd Haselton | May 21, 2014May 21, 2014 6:00 pm PST


Millward Brown recently published its annual “BrandZ Top 100 Most Valuable Global Brands” list and this year’s lineup presented quite a surprise.

Apple has been ruling the charts as the most valuable brand in the world for quite some time, though this year its brand value dipped 20 percent from $185 billion to $147 billion. Google took the top spot for the first time with a brand value of $158 billion, up an incredible 40 percent from last year. IBM, Microsoft and McDonald’s filled out the top five with brand values of $107.5 billion, $90.1 billion and $85.7 billion, respectively.

There were some other tech brands that made significant moves, however. has a brand value of $64.25 billion, up 41 percent from last year, and Verizon’s brand value increased 20 percent to $63 billion. Samsung’s the 29th most valuable brand in the world, worth $25.8 billion, up 21 percent from last year. Meanwhile, Twitter made an appearance for the first time back in 71st place with a brand value of $13.8 billion.

The takeaway from all of this is that a brand’s value can change drastically in a year. Had Apple’s not dipped by 20 percent, it would have been the most valuable brand in the world for five years going. Who will top the list next year?

Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...