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Google Preps to Bring Google Glass Mainstream With New Exec

by Todd Haselton | May 16, 2014May 16, 2014 8:00 am PST


Google wants to bring Google Glass mainstream at some point, we know that it wants to make its wearable available to as many people as possible and, hopefully, at a much lower price. In order to attract everyone to what has been considered a privacy-invading device, however, Google is going to need to do a lot of educating and marketing. The company recently tapped Ivy Ross, the former chief marketing officer at, to lead Google Glass. It’s the clearest sign yet that we’re getting ready for a consumer release.

According to TechCrunch, Ross isn’t an engineer or someone who you would expect to lead a division focused on wearables. That’s where her expertise is going to come into play, however. Ross has worked for several consumer-facing companies including Old Navy, The Disney Store, Coach, Gap and Mattel. She even worked for Bausch & Lomb, the large eye-health company. If anyone has experience putting products in front of the eyes of everyday consumers, it’s Ross.

We pulled up Ross’ profile on LinkedIn and it does reveal that she’s currently the “head of Glass at GoogleX” working out of the San Francisco Bay Area. We think this is an obvious move that Google’s preparing for a more targeted roll-out of Google Glass to consumers. Maybe we’ll hear more during Google I/O in June.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...