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Square Order Hits iOS to Compete with GrubHub Seamless

by Jacob Kleinman | May 12, 2014May 12, 2014 9:00 am PST

Earlier this year Square began testing out a new service designed to let you order and pay for food ahead of time before heading to a restaurant to pick it up. Now Square Order is officially available on iOS, while at the same time the company is pulling its barely-used Square Wallet app from the App Store and Google Play.

Square Order is set to compete in an already crowded market currently dominated by GrubHub Seamless, which announced plans to go public¬†earlier this year. Square’s biggest advantage is its popularity with vendors. The company also claims the app will learn your preferences the more you use it, queuing up exactly what you want to order so it’s just one tap away from confirming your morning coffee or lunchtime sandwich.

The app may eventually offer pickup service for everything from food to clothing to electronics. Just pay on your phone and then head to the store where your purchase will be ready to pickup. It’s limited to food for now, though. Square Order is available in the App Store today, while Android users can download a beta version of the service.

As for Square Wallet, it was a clever idea that never really caught on with the general public. The app used stored data to let you order and pay for food or coffee from your phone, allowing you to skip the line and avoid swiping a physical card at the register. Wallet never really caught on, but if Square wants to go public it may need to offer a popular consumer-facing service. Hopefully Square Order can do the trick.

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...