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Bitly Warns Users of Possible Data Breach

by Jacob Kleinman | May 9, 2014May 9, 2014 9:00 pm PST

bitly logo

If you use Bitly to shorten your links and track their popularity then listen up. The company warned its users this week that hackers may have accessed personal information stored on the site.

Specifically, Bitly believes hackers may have accessed user email addresses, encrypted passwords, API keys and OAuth tokens. The company says it has already taken steps to secure its service, including automatically disconnecting all Twitter and Facebook accounts, which you can reconnect safely the next time you login to Bitly. However, to make sure your account is secure you’ll want to take a few extra steps.

Bitly outlines what to do to protect your account. First, head to the site and log in, next click the “Your Settings” button and then tap the Legacy API option. From there you’ll see a newly issued API key that you can plug into all your other applications. You’ll also want to head to the Profile tab and change your password. Then disconnect and reconnect any apps that use Bitly with your new password.

If you follow these steps you should be fine, though you can also reach out to Bitly via email at with any questions or concerns you might have.


Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...