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Apple Prepping $3.2 Billion Beats Electronics Acquisition


Apple is reportedly gearing up to acquire Beats Electronics, according to a report published by the Financial Times late Thusrday afternoon. The news outlet said Apple is in the final stages of talks to acquire the audio technology company for $3.2 billion, and an announcement could come as soon as next week. HTC sold its 50.1 percent stake in Beats Electronics for $150 million in July of 2012, after investing $309 million in the company in August 2011.

The deal would be the largest acquisition in Apple history, the Financial Times said, though investors have been looking at Apple to spend some of its cash. We don’t know what Apple will do with the technology owned by Beats Electronics, though presumably it will use some of it to boost the audio performance in its products, similar to what HTC did with some of its smartphones, and its headphones.

Also of note is Beats Electronics’ subscription music service, which allows users to pay a monthly premium for unlimited access. Apple has yet to enter that market, though this acquisition could potentially help pave the way. The Financial Times suggests that Beats could help Apple build popularity around wearables, such as the rumored iWatch, too.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...