British supermarket chain Tesco launched the 7-inch Hudl tablet in 2013, to much success, and now the company is planning another go at the device. Additionally, the firm’s CEO said that Tesco wants to get its feet wet in the smartphone market — a trend we’re starting to see among retailers like Amazon, which is also reportedly planning a smartphone.
Speaking with The Guardian recently, Tesco CEO Philip Clarke said the company’s smartphone will provide quick access to Tesco’s suite of software and services that are already offered on the Hudl tablet. Unlike what we’ve typically seen from retailers who enter the electronics market, however, Tesco hopes to build a smartphone that can go toe-to-toe with flagships sold by manufacturers such as HTC, Samsung, Sony and LG. Typically, those kind of specs command an expensive price, but Clarke said Tesco’s goal is to price the phone in the Nexus 5 range.
Clarke did not provide any details on what the phone might look like, and also didn’t discuss much about the new Hudl tablet. The new slate is due sometime in September, however, while Clarke hopes to get the company’s smartphone on store shelves before the end of 2014.