Yes, Activision is still a huge massive chunk of the video game industry that we can’t seem to get away from. The financial reports from its first quarter of 2014 are of course off the charts, but a single piece of information stands out more so than the rest of the flashy numbers: Skylanders is now Activision’s most successful “video game” franchise. I use quotes because much of that money is not generated through games, but rather, toys.
During its earning calls, Activision confirmed that Skylanders: Swap Force had made them more money than Call of Duty: Ghosts. Activision Publishing CEO Eric Hirshberg revealed the numbers, putting Skylanders at a whopping $2 billion in revenue after it sold 175 million toys.
I suppose that selling cheap collectible toys alongside games has proven to be a massive success. Will we be seeing Call of Duty toys in the near future? Probably not, but despite no longer being number one, Hirshberg also stated that Call of Duty was still the best selling franchise on the PlayStation 4 and Xbox One. Who says being number one is the most important thing anyway?
Activision pulled in $1.11 billion for its first quarter of 2014, far surpassing the $885 million it had expected to make. Activision CEO Bobby Kotick credited Blizzard’s performance with World of Warcraft, Diablo 3, and Hearthstone for the unexpected bump. However, the figures are down from the previous year when it has made $1.32 billion.
Despite the drop, Activision clearly thinks it has a few winners on its hands with Destiny and Call of Duty: Advanced Warfare because it has raised its projected earnings to $4.22 billion for the entirety of the 2014 fiscal year.
But seriously, Skylanders. That’s impressive.