Amazon rolled out an update for its official Android app, making it even easier to use the companies various applications from your smartphone. By adding Single Sign On to its flagship app, Amazon will automatically log you into all your other Amazon-powered apps so there’s no need to type in your password more than once.
The update is available for any smartphone running Android 2.3 or up, but we’re still waiting on an update for the corresponding Amazon for Tablets app. Don’t expect a similar upgrade to hit the iPhone any time soon, though. Apple and Amazon have never really gotten along when it comes to iOS, and we doubt that’s going to change in the near future.
Today’s update could also be the precursor for a larger push from Amazon as it attempts to compete with Google and Facebook with a new login service for third-party apps. The online retailer introduced “Login with Amazon” for its own Kindle Fire tables last month, but there’s no word on when the same feature could make its way to other Android devices.