There are no active ads.

Apple Eyeing “Full Health and Fitness Platform,” Report Says

by Todd Haselton | May 5, 2014May 5, 2014 7:30 am PST


Leaked screenshots for iOS 8 have already revealed that Healthbook may be included in Apple’s next mobile operating system. While that may help users keep an eye on vital signs, steps taken during the day, calories burned, foods consumed and more, Apple may have much bigger plans for health and fitness than just a mobile health application. According to a report in Reuters, Monday, the firm may actually try to launch an entire platform.

“One mobile health executive, who asked not to be named, told Reuters he recently sat down with an Apple executive from the iWatch team,” The news outlet explained. “He said the company has aspirations beyond wearable devices, and is considering a full health and fitness services platform modeled on its apps store.”

We’re not entirely sure what that might mean. New iWatch software could technically stand as a separate platform, though with all of the engineers Apple has poached recently – and Reuters names several – it’s possible Apple wants to create a whole ecosystem of health products that work with its devices. Imagine non-invasive glucose monitors that you could buy direct from Apple and which sync with Healthbook, for example.

One expert speaking with Reuters expressed fear that Apple is simply buying up talent without really having much planned yet for what it will do with the highly trained hires. Apple will probably start small, though with seemingly dozens of new medical engineers working for the Cupertino company, it could quickly increase that footprint.

A recent report from Re/Code suggests we won’t hear anything on the iWatch front during Apple’s Worldwide Developer Conference in June, though Healthbook may still be unveiled as part of iOS 8.


Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...