Popular Chinese phone-maker Xiaomi announced its first phablet, the Redmi Note, last March before opening up pre-orders on the device a few days later. Now the company tells Business Insider it has racked up a whopping 15 million pre-orders for the $130 smartphone, putting some of the most popular flagship phones on the market to shame.
For comparison, Apple sold around nine million smartphones the weekend it released the iPhone 5s and 5c, with Samsung reportedly selling even more units of the Galaxy S5 in its first few days. It’s unclear if Xiaomi’s 15 million pre-orders means that many customers have already paid for the device, or simply reserved the chance to buy one when it hits the market. Either way it’s an impressive number that demonstrates the strength of China’s market as well as Xiaomi’s rapid growth.
The Redmi Note offers a 5.5-inch 720 x 1280-pixel display, an octa-core processor, a 3200mAh battery, a 13-megapixel rear camera, a 5-megapixel front-facing shooter and 8GB of storage with microSD support. It runs Android 4.2 with Xiaomi’s own custom UI on top and costs just $130 off-contract, which helps explain why it’s so popular.
Unfortunately, Xiaomi won’t be selling the Redmi Note or any other device in the U.S. anytime soon. The company’s still primarily focused in China, it recently announced plans to expand into neighboring regions and even sell its phones in Brazil later this year. Hopefully it won’t be long before Xiaomi sets its sights on North America.