Starting Monday you may not require a Roku, Apple TV, Chromecast or additional device just to stream Netflix at home. You will, however, still need a cable subscription. Netflix recently inked deals with three U.S. cable providers under which new cable boxes will ship with a pre-installed Netflix application. It’s a somewhat bizarre move, considering cable companies have typically battled against streaming alternatives, which have pushed some U.S. consumers to cut cable TV subscriptions altogether. As the saying goes, keep your friends close and your enemies closer.
The three cable companies that will soon roll-out Netflix apps to new cable boxes include Atlantic Broadband, RCN and Grande Communications, The Washington Post said Friday. Netflix won’t come free, either, you’ll still need to pay at least $7.99 per month for the streaming option. That price, by the way, is set to increase $1 to $2 by the end of this quarter. There’s a unique way you’ll be able to access Netflix, however.
The cable providers will make Netflix one of the channels inside the channel guide. “If you’re an RCN customer, perhaps in the D.C. area you would pick up your remote control, you would tune to Channel 450, and there you’d find Netflix,” Atlantic Broadband chief marketing officer David Isenberg told The Washington Post, explaining how it will work across networks. “You’d select it and that’ll launch the Netflix app. Literally, watching Netflix is as easy as changing the channel.”
The service starts Monday, April 28. It works on TiVo DVR cable boxes issued by the three aforementioned cable service providers.