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Flashback Friday: Japanese Game Boy Release

by Sean P. Aune | April 25, 2014April 25, 2014 10:00 pm PDT

The Game Boy just celebrated its 25th anniversary in Japan, but for some odd reason the handheld gaming device didn’t get a television commercial until months later.

While the Game Boy launched in Japan on April 21, 1989, it didn’t launch in the United States until July 21, 1989. In an odd effort to save money, Nintendo used the U.S. TV commercial in Japan, and ended up with an odd mish-mash commercial that involves English and a Japanese voice over. It’s not just the quality of this video that is rough, it is the cost saving maneuver as well.

Why Nintendo opted to go this route will probably remain a mystery for the ages, but we can enjoy it with an odd sense of, “What in the world were they thinking?”


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Sean P. Aune

Sean P. Aune has been a professional technology blogger since July 2007, but his love of tech dates back to at least 1976 when his parents bought...


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