Even today, older BlackBerry 7 devices are still outselling the company’s newer BlackBerry 10 smartphones by a large margin. The company has recognized this, and is returning to its roots. It will soon offer the BlackBerry Bold again, and is also releasing its new Q20 smartphone under the “BlackBerry Classic” moniker. In an interview with USA Today, BlackBerry CEO John Chen said we can expect the new device to launch in November.
The BlackBerry Classic was introduced as the BlackBerry Q20 during Mobile World Congress back in February, though at the time BlackBerry didn’t provide any pictures or many specs, instead only noting that the phone has a 3.5-inch display and a full QWERTY keyboard. BlackBerry may be making some changes to the original design now, however, especially considering that the launch date is still 7 months away from now. The device, while hopefully attractive to consumers, will probably be marketed toward the enterprise. Chen has long said that he wants to bring BlackBerry back to its roots there, and reiterated those statements to USA Today.
“That’s not to say I gave up on the consumer market, but at this point in the recovery, we’re going to focus on the enterprise side of the handset business, make that profitable, and then we’re going to grow from there,” Chen explained. “Then go into other parts of the market, including the consumer side of the equation.”
Chen did not discuss any new features on the phone, only noting that it will back a touchscreen display and a full QWERTY keyboard, which we already knew.