The Apple TV has quietly added three more channels to lineup: A&E, History Channel and Lifetime.
While other set top boxes such as the Roku line offer around a 1,000 channels, Apple has taken a much slower and curated approach it seems to adding channels. The addition of three new options today is just the latest in a string of additions of new TV streaming channels for the company, which makes you wonder if something else is on the horizon.
We’ve been hearing for some time now that Apple is working on an updated version of the Apple TV that will offer a lot more than just TV streaming channels. Last month we heard that Apple and Comcast were discussing adding live TV streaming, which was also mentioned as a possibility in a recently revealed e-mail from Steve Jobs from back in 2010. With new channels rolling out to the Apple TV, you have to wonder if perhaps this is the company preparing quietly for a new launch and making sure there is plenty of content ready for when that happens.
The TV streaming wars have been heating up as of late on all fronts, and with the recent introduction of the Fire TV, the market has become that much more crowded. While Apple long suggested the Apple TV was nothing more than a hobby, a billion dollar year last year may have changed the company’s tune slightly. Adding more channels definitely seems like a suggestion that there are more plans on the horizon, and should the long-rumored new model make its way to market soon with new features, the Apple TV – which is already leading the TV streaming fight – could become that much more of a market leader.
For those that wish to enjoy the three newest additions, you will need a current subscription plan from Cablevision Optimum, DirecTV or Verizon FiOS to access them, but more services are to be added later.