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19.3M iPads Sold in Q2 2014, Analysts Estimate

by Todd Haselton | April 18, 2014April 18, 2014 7:00 am PST

iPad Air, iPad 4 Stacked

Apple reports its fiscal second quarter 2014 earnings on Wednesday, April 23 after the closing bell, and sales of its iPhone, Mac and iPad are always a highlight of the show.The company sold a record 26 million iPads during fiscal Q1, but that included sales of relatively new products, the iPad Air and iPad mini with Retina display, during the busy holiday shopping season when products are also often sold by retailers at discounts.

Can Apple break its own record in Q2?

Analysts polled by Fortune, who spoke with 21 professional researchers and 13 amateurs, on average think sales will decline quarter-on-quarter to about 19.3 million units. That’s also a decline from the second quarter of 2013, when Apple reported 19.5 million iPad units were sold. Horace Dediu is the most bullish amateur polled, and he’s betting Apple will report 21.81 million units sold. Meanwhile, Matt Lew of the Braeburn Group Group is the most conservative, with a 15 million iPads sold estimate.


Wall Street will ultimately be looking for information on how all of Apple’s products do, including its Mac and iPhone families. Still, sales of the iPad will provide some sort of glimpse in how Apple is managing to hold up in the competitive tablet market, particularly against low-cost offerings from Samsung and other Android-makers.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...