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Google Project Ara Phones Set to Launch in Jan. 2015

by Todd Haselton | April 16, 2014April 16, 2014 7:30 am PST


Google’s Phonebloks-inspired Project Ara is a totally unique re-imagination of the smartphone industry, and one that would allow consumers to hold on to phones for much longer, only swapping out different parts when necessary. We’re fascinated by the idea, and Google has been pushing forward with the moonshot project with the hopes of actually getting it off the ground in the coming years.

If you’re unfamiliar, Project Ara was formed with the goal of creating a smartphone with pieces that can easily be swapped out on the fly – so you can add a new battery, add a new processor, toss in a better camera, and generally just upgrade your phone whenever you see fit.

During the company’s Project Ara developer conference this week,  Google reportedly unveiled its intentions to get Ara smartphones on the market by January of 2015 – about 9 months from now. That’s an aggressive target, but Google already has partners who are interested in helping to supply some of the parts, and it certainly has plenty of interest among potential developers and smartphone enthusiasts like ourselves. Google also has some of its brightest minds working on making sure it happens.

For now, the project is still in the hands of Google’s Advanced Technology and Products (ATAP) group, who have been tasked with turning an idea into an actual product that can be taken over and progressed forward by other groups inside Google. 9to5Google, which first reported on the story, said Google plans to get developer units out even sooner.

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Todd Haselton

Todd Haselton has been writing professionally since 2006 during his undergraduate days at Lehigh University. He started out as an intern with...