Google’s Phonebloks-inspired Project Ara is a totally unique re-imagination of the smartphone industry, and one that would allow consumers to hold on to phones for much longer, only swapping out different parts when necessary. We’re fascinated by the idea, and Google has been pushing forward with the moonshot project with the hopes of actually getting it off the ground in the coming years.
If you’re unfamiliar, Project Ara was formed with the goal of creating a smartphone with pieces that can easily be swapped out on the fly – so you can add a new battery, add a new processor, toss in a better camera, and generally just upgrade your phone whenever you see fit.
During the company’s Project Ara developer conference this week, Google reportedly unveiled its intentions to get Ara smartphones on the market by January of 2015 – about 9 months from now. That’s an aggressive target, but Google already has partners who are interested in helping to supply some of the parts, and it certainly has plenty of interest among potential developers and smartphone enthusiasts like ourselves. Google also has some of its brightest minds working on making sure it happens.
For now, the project is still in the hands of Google’s Advanced Technology and Products (ATAP) group, who have been tasked with turning an idea into an actual product that can be taken over and progressed forward by other groups inside Google. 9to5Google, which first reported on the story, said Google plans to get developer units out even sooner.
Ahead of its first Project Ara conference next week, Google released a Module Developers Kit (MDK) on Thursday for developers hoping to create pieces for the modular smartphone. Google notes that version 0.10 of the MDK is an extremely early guideline, but it still gives us some new information on Project Ara. Google clearly expects […]
Motorola claims to be making steady progress in its quest to release the first major modular smartphone, but it looks like Xiaomi may be jumping into the race as well. The Chinese company’s CEO Lei Jun recently shared two photos of a new smartphone design titled Magic Cube on Seina Weibo, before quickly pulling what appears […]
Project Ara, under the Advanced Technology and Projects group left behind by Motorola, will be detailed to developers by Google this April. On the project’s Google+ page, Paul Eremenko, head of Ara, said the first developers’ conference will take place between April 15 and 16, with the entirety of the event live streamed online. Some […]