“We want to make clear that, regardless of the acquisition, WhatsApp must continue to honor these promises to consumers,”Jessica Rich, director of the Federal Trade Commission’s bureau of consumer protection said. “Further, if the acquisition is completed and WhatsApp fails to honor these promises, both companies could be in violation of Section 5 of the Federal Trade Commission (FTC) Act and, potentially, the FTC’s order against Facebook.” The agency is referring to issues it had with Facebook in 2011, when the social network changed privacy settings without the consent of users.
So what kind of promises does WhatsApp have to upkeep to keep the Federal Trade Commission happy?
So – basically the Federal Trade Commission is telling Facebook that it can’t go around selling customer information to generate revenue or to cater ads specifically, which the social network already does on its own site and with its own apps. Sounds like it’s going to take Facebook a long time to recoup that $19 billion.