Amazon was founded in 1994, but it never ran a television commercial until the Christmas season of 1999.
Commercials for Kindle ereaders and tablets are common place now, and it seems you will be seeing a lot of Fire TV ads in the coming days. There was a time, however, where it was still a novelty to see an online only company running ads on television.
Part of the allure of being an ecommerce site was that you shouldn’t have to adhere to the normal methods of obtaining customers, and then a large number of them realized that could only take you so far. It was actually big news that Amazon was going to start running commercials as it was growing so fast. As this commercial shows, in just five short years the site had grown far past its humble beginnings as just a book retailer.
I wonder if anyone could have ever imagined that someday the company would be making its own hardware, produce its own TV shows and start producing video games. It’s been a wild ride for Amazon, that’s for sure.