WhatsApp may have turned some people off when it took a buyout from Facebook earlier this year, but the decision clearly hasn’t slowed down its rapid growth. The company announced on Tuesday that it hit a new record, handling 64 billion messages in just a single day.
new daily record: 20B messages sent (inbound) and 44B messages received (outbound) by our users = 64B messages handled in just 24 hours.
— WhatsApp Inc. (@WhatsApp) April 2, 2014
The news demonstrates more than just WhatsApp’s massive popularity. It also shows how people often use the app to communicate in groups instead of one-on-one chats. Out of 64 billion total messages, fewer than one third were sent, while more than twice that amount were received, meaning the average WhatsApp message is sent to at least two people.
Shortly after it was acquired by Facebook, WhatsApp CEO Jan Koum said the service was on track to pass 465 million monthly active users by the end of the month, and that the firm plans to add voice calls after hitting that benchmark. All this rapid growth has one drawback though. What should have been a great day for WhatsApp was ruined when the service was knocked offline for many users this morning — maybe it couldn’t handle all of that traffic?