It looks like BlackBerry CEO John Chen still isn’t pleased with T-Mobile following a spat with the U.S. carrier last month, when T-Mobile offered an incentive for users to upgrade from a BlackBerry to an iPhone. The company announced this week that it is cutting a licensing agreement with T-Mobile U.S., which allows the carrier to sell its smartphones, on April 25. That might seem like a bizarre move, especially for a struggling smartphone maker, but it may be for the better.
“BlackBerry has had a positive relationship with T-Mobile for many years,” BlackBerry CEO John Chen explained. “Regretfully, at this time, our strategies are not complementary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned.” Chen was infuriated last month following T-Mobile’s promotion, which encouraged customers to move away from a BlackBerry before T-Mobile revised its marketing message, and it seems pretty clear that’s one of the big reasons he’s deciding to cut ties.
BlackBerry promised to continue to provide support for T-Mobile users who already own a BlackBerry smartphone, and to customers who may buy one from the carrier between now and when the contract expires later this month. The company said it is also working with other carriers to help consumers transition if they need to or want to.