There are no active ads.

Guess the Phone: Coming Back From the Dead

by Brandon Russell | March 29, 2014March 29, 2014 12:00 pm PST

So this phone wasn’t “dead” in the traditional sense. It’s not going to be a brain-hungry re-animated corpse that’ll do whatever it takes to eat your guts. This handset is actually still around, holstered on the belt buckles of corporate executives and busy house wives. This is still one of the go-to devices for big business.

That reason alone, perhaps, is why it’s “coming back from the dead.” If you know, then you know. It’s not difficult to guess the device I’m talking about if you’ve been following the recent news. Even if you haven’t been following this company’s every move, this is an incredibly recognizable handset regardless, on the level of an iPhone, beloved for its form factor, hardware keyboard and ties to some excellent services.

The question is, now that it’s making a comeback, is whether customers will actually buy it. The smartphone market has clearly moved on to bigger and better things—a big part of Android’s success is how dominate it is in the entry-level market. But if any device can be competitive in that space, it’s the one you see above—or variations of it.

I know that when this lineup of handsets was first hitting the market, and at the height of its popularity, I wished I had one. But, obviously, the arrival of a similar device last year didn’t really do much to boost this company’s fortunes, but trends have a way of re-emerging. Would you ditch your big phablet for a device like this? Unlikely, but some people just really don’t like change.

Last week’s Guess the Phone was the Palm M100.

Brandon Russell

Brandon Russell likes to rollerblade while listening to ACDC.