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Instagram Now Beating Twitter on Mobile, Study Shows


Bad news for Twitter, the perennial second place social network may be dropping down to third place, at least when it comes to mobile use. A new study from E-Marketer reveals that Instagram now boasts more smartphone users in the U.S. than Twitter.

According to the report, Instagram currently has roughly 35 million active users on mobile in the U.S., compared to Twitter’s 30.8 million users. It makes sense that Instagram, which requires a smartphone to work, could surpass Twitter, which started out on the web. For the moment though, Twitter still claims more total active users at 240 million worldwide, compared to Instagram’s 200 million.

Twitter and Instagram may have once been allies, but Facebook’s decision to buy Instagram for $1 billion quickly drove a wedge between the two smaller companies. Recently, Twitter has pushed users to upload pictures through its own service. The company previously tweaked its main feed to automatically display embedded photos, while an update to its mobile apps yesterday lets you tag people in pictures and tweet multiple photos at once.

Jacob Kleinman

Jacob Kleinman has been working as a journalist online and in print since he arrived at Wesleyan University in 2007. After graduating, he took a...